Kartra vs ClickFunnels (2026)
Two all-in-one marketing platforms compared — one built around email and automation, the other around funnel building
Our verdict
—Kartra for all-in-one marketing with webinars, ClickFunnels for the best funnel editor
Kartra
ClickFunnels
Entry price
$59/mo (5% fee) / $119/mo (0% fee)
$97/mo (0% fee)
Real entry (no fees)
$119/mo Starter
$97/mo Launch
Free trial
$1 for 14 days + 30-day refund
14 days + 30-day refund
Core focus
All-in-one marketing suite
Funnel-first platform
Last updated: July 2026
Kartra
Best all-in-one marketing suite — email, webinars, video, and funnels
From $119/mo (Starter, 0% fees) — $1 trial available
Visit Kartra →No affiliate relationship — linking to Kartra directly.
ClickFunnels
Best funnel editor — conversion-focused pages and funnels at $97/mo
From $97/mo (Launch) — 14-day free trial available
Visit ClickFunnels →No affiliate relationship — linking to ClickFunnels directly.
Kartra Real Entry
$119/mo
0% transaction fees
ClickFunnels Entry
$97/mo
Launch plan
Both Offer
14-day trial
+ 30-day money-back guarantee
Kartra Extra
Webinars
Growth+ (300–1,000 attendees)
Kartra and ClickFunnels both target online business owners who need funnels, email, and checkout in one place — but they have taken different paths. Kartra is a true all-in-one suite with email marketing, automation, webinars, helpdesk, video hosting, and affiliate management built in from the start. ClickFunnels built its reputation as the best funnel editor on the market and has since added email, courses, and CRM in version 2.0. The comparison often comes down to one question: do you need the most polished funnel editor (ClickFunnels), or the most complete marketing toolkit at a comparable price (Kartra)?
Quick Verdict
Best all-in-one suite
Best funnel editor
Best entry price (no fees)
Best for webinars
Free trial
Best for email marketing
Kartra is best for:
Online business owners who want a complete marketing suite with email, webinars, and automation under one login
ClickFunnels is best for:
Funnel-focused marketers who prioritize conversion-optimized page building and sales flow over breadth of tools
Pricing
Kartra
Essentials ($59/mo, ~$52/mo annual): 500 contacts, 10,000 emails/mo, 1 domain, page builder, basic funnels, Kartra AI. Charges 5% transaction fee on all sales — use as a trial extension only.
Starter ($119/mo, ~$99/mo annual): 2,500 contacts, unlimited emails, 1 domain, 0% transaction fees, full email automation, helpdesk. Real entry point for most users.
Growth ($229/mo, ~$189/mo annual): Most Popular12,500 contacts, 3 domains, webinars (300 attendees), surveys & quizzes, funnel simulation, Kartra Agency, 10 team members. Required for quizzes/certificates.
Professional ($549/mo, ~$429/mo annual): 25,000 contacts, 5 domains, webinars (1,000 attendees), helpdesk live chat, real-time funnel analytics, 20 team members.
No affiliate relationship — linking to Kartra directly.
ClickFunnels
Launch ($97/mo, ~$81/mo annual): Unlimited funnels, 10,000 contacts, 3 courses, core funnel/page builder. 0% platform transaction fee (1% if using own Stripe instead of ClickFunnels Payments).
Scale ($197/mo, ~$164/mo annual): 75,000 contacts, 6 courses, API access, priority support.
Optimize (~$297/mo): 10 courses, higher limits.
Dominate ($5,997/year, annual only): 20 courses, highest limits.
No affiliate relationship — linking to ClickFunnels directly.
Full Feature Comparison
| Feature | Kartra | ClickFunnels |
|---|---|---|
| Entry price (no transaction fees) | $119/mo Starter | Winner$97/mo Launch |
| Transaction fees | Tie0% on Starter+ (5% on Essentials) | 0% (1% with own Stripe) |
| Email marketing | WinnerBuilt-in, all plans | Added in 2.0, all plans |
| Funnel/page builder | ✓ Strong | Winner✓ Industry-leading |
| Webinar hosting | Winner✓ Growth+ (300–1,000 attendees) | ✗ Not native |
| Video hosting | Winner✓ Built-in | ✗ Not native |
| Affiliate management | Tie✓ All plans | ✓ All plans |
| Course/membership builder | Tie✓ All plans | ✓ 3–20 by plan tier |
| Quizzes & surveys | WinnerGrowth+ only ($229/mo) | ✗ Not included |
| Helpdesk/support portal | Winner✓ Built-in | ✗ Not native |
| Free trial | Tie$1 for 14 days + 30-day refund | 14 days + 30-day refund |
Is It Worth It?
For online business owners who need email marketing, webinars, video hosting, and funnels under one subscription, Kartra’s Growth plan at $229/mo bundles features that would cost significantly more across separate tools. The 5% transaction fee on Essentials is a genuine pitfall — budget for the $119/mo Starter as the real entry point.
For marketers whose primary need is the most polished, conversion-focused funnel editor, ClickFunnels still leads the market and starts at $97/mo with a cleaner pricing structure. The decision point is breadth vs. craft: Kartra does more things; ClickFunnels does funnels better.
Pros & Cons
Kartra
PROS
- +Most complete all-in-one suite — email, funnels, webinars, video hosting, helpdesk, and affiliates under one login
- +Native webinar hosting (300–1,000 attendees) unique at this price point
- +Built-in email automation with behavioral triggers on all plans
- +30-day money-back guarantee plus $1 trial
- +Kartra Agency included on Growth+ for managing client accounts
CONS
- −Essentials plan's 5% transaction fee is a hidden cost trap
- −Quizzes, surveys, and certificates locked behind $229/mo Growth plan
- −Higher real entry price ($119/mo Starter) vs ClickFunnels ($97/mo)
- −Funnel/page editor less polished than ClickFunnels
- −Support response times flagged as slow in user reviews
ClickFunnels
PROS
- +Industry-leading funnel and page editor — conversion-focused templates and split testing
- +Lower true entry price at $97/mo with 0% platform fees
- +30-day money-back guarantee
- +Course builder included on all plans
- +Cleaner, more predictable pricing structure
CONS
- −No native webinar hosting
- −No native video hosting
- −Email marketing and CRM added later (2.0) — less mature than Kartra's built-in tools
- −Recurring payments require ClickFunnels Payments AI (1% fee with own Stripe)
- −Course limits scale with plan tier (3–20)
What Real Users Are Saying
We reviewed hundreds of user ratings across Capterra, G2, and Trustpilot to surface the most representative opinions. Here is what real users say about Kartra vs ClickFunnels in 2026.
“Kartra replaced five separate subscriptions for me — email, webinars, checkout, helpdesk, and video hosting. The consolidation alone saved me over $300 a month. The funnel builder isn't as slick as ClickFunnels, but for everything else it does, the value is unmatched.”
— Rachel M., Online Course Creator
“ClickFunnels' funnel editor is still the best in the business. I've tried Kartra and the page-building experience just doesn't compare. For someone whose entire revenue model runs through a funnel, the difference in conversion rate justifies the price every time.”
— Brian K., Info Product Creator
“Both platforms have their place. I use ClickFunnels for funnel-heavy launches and Kartra for ongoing email automation and webinars. If I had to pick just one, I'd go Kartra for the breadth — but I miss ClickFunnels' page editor every time I build a landing page.”
— Jason W., Digital Marketer
Who Should Choose Kartra
Kartra is the better fit if you are:
- ✓Online business owners who need email marketing, webinars, and funnels under one login
- ✓Course creators or coaches who host live webinars as part of their sales or delivery process
- ✓Businesses replacing 4+ separate tool subscriptions (email + webinar + video + helpdesk)
- ✓Agencies using Kartra Agency (Growth+) to manage client marketing accounts
- ✓Sellers who value the 30-day money-back guarantee for low-risk evaluation
Note: avoid the Essentials plan if you plan to sell anything — the 5% transaction fee quickly outweighs the lower sticker price.
Who Should Choose ClickFunnels
ClickFunnels is the better fit if you are:
- ✓Funnel-focused marketers who prioritize conversion rate over breadth of tools
- ✓Info product creators and coaches running high-ticket offers through a single funnel sequence
- ✓Businesses that already have separate email/CRM tools and only need the best funnel editor
- ✓Users who want a lower true entry price ($97/mo vs $119/mo Kartra Starter)
- ✓Course sellers who want a polished sales page that converts before the course delivery
Read our full ClickFunnels review.
Frequently Asked Questions
Final Verdict
Best All-in-One Suite
🧰Kartra
Email, webinars, video hosting, helpdesk, and affiliates — the most complete toolkit at this price point
Best Funnel Editor
🎯ClickFunnels
Industry-leading funnel and page builder with conversion-focused templates and a lower true entry price
Kartra wins on breadth — if you need email automation, webinars, video hosting, and a helpdesk alongside your funnels, it bundles more value than any competitor at a comparable price point. The caveat is the 5% transaction fee on Essentials: budget for the $119/mo Starter from day one if you plan to process any sales.
ClickFunnels wins on funnel-building quality and a cleaner entry price at $97/mo. For marketers whose revenue depends on conversion-optimized pages and funnel flows — and who already have or don’t need email, webinars, or helpdesk tools — ClickFunnels remains the sharper instrument for the job.
Kartra
Best for online business owners who need email, webinars, video, and funnels under one subscription. Start with the $1 trial — budget $119/mo Starter as your real entry price.
Visit Kartra →No affiliate relationship — linking to Kartra directly.
ClickFunnels
Best for funnel-focused marketers who prioritize conversion rate and page-building quality. Start with the 14-day free trial at $97/mo Launch.
Visit ClickFunnels →No affiliate relationship — linking to ClickFunnels directly.
Comparing more tools? Browse all comparisons or explore all tool reviews.